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Posted By Levitadz on 05/18/2022

SEO Today: 8 Risky Black Hat Techniques

SEO Today: 8 Risky Black Hat Techniques

Other than the white hat SEO techniques, some black hat methods are also used, some of them are positive, but others are negative techniques that are not recommended because of the risk factors. This article shares with you eight risky black hat techniques for your awareness.   

Paid links: Buying links for SEO can give you these two advantages over competitors.

  • It is easy. Once you have bought the links, you don’t need to bother about quality content.
  • You can also choose anchor text, a strong Google ranking factor.

These two things are enough for you to manipulate Google SEO rankings effectively, and that’s why this method is classified as a severe black hat, and you should never use it.

Spam comments: The one thing you want on your blog or article is good comments. On the other hand, spam comments with worthless messages and non-related promotional links are bad for your blog. The primary objective of this text is to generate free backlinks.

Surprisingly enough, spammers don’t require to do it manually. There are many free and paid tools available for the same. Overall, if your blog is open for comments, you should use plugins that block spammers. Otherwise, genuine users will soon stop leaving any valuable comments on your content.      

Duplicate content: User experience is the most crucial factor for high ranking on Google SEO. But they won’t get a good user experience if they see copied or similar content everywhere. Users need unique content and so do search engines such as Google.

However, those who don’t want to do hard work will use this worst technique of black hat SEO, which will manipulate SEO rankings and give users a bad experience, affecting multiple domains or the same website.    

Article spinning: It is a technique similar to the above, i.e., copying content. However, people use software that rephrases the copied content for later use in this one. This new content is hard for plagiarism checkers to find duplicates and is thus declared unique. Nonetheless, it is also a bad SEO technique you should avoid using.  

Cloaking: Cloaking is another technique used in black hat SEO. As per the definition, cloaking is a method that shows an entirely different URL or content to the user than the search engine.

The idea is to trick the search engine to get the right SEO rankings for the target keywords. However, you should know that it violates Google’s Webmaster Guidelines because it mostly shows irrelevant search results to the user.    

Doorway pages: Also known as gateway pages, jump pages or bridge pages, they are uniquely optimized for targeted keywords to rank high for specific queries. Moreover, these pages have almost no value and are primarily used to trick the search engines and redirect users to another unnecessary and unrelated landing page.  

Keyword stuffing: This technique will not work nowadays because search engines have become intelligent enough to identify keyword stuffing. Nonetheless, keyword stuffing does not make the content look natural, and thus it’s not user-friendly because it involves using the exact keywords repeatedly throughout the content.    

Invisible text: This technique involves hiding the keywords from the user by using white text on a white background, but search engines can still index them.    

Other than these eight methods, some Positive Black Hat techniques for SEO are beneficial for your website. Experts recommend Levitadz for the best Digital Marketing Solutions.  

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